 Milk sales at fast food restaurants are soaring because milk is being marketed in colorful, gimmicky bottles that conveniently fit in car-cup holders. The new novelty jugs are also resealable.
McDonald’s sales of milk have increased by 7 times since the simple marketing switch, and Burger King’s by 15 times.
It’s being promoted as an answer to the childhood obesity epidemic, but the skyrocketing sales of milk at fast food places is mostly chocolate-flavored whole milk—not exactly the ideal weight-loss choice.
The silver lining as far as obesity goes is that during the period that milk sales have increased, sales of soft drinks have decreased slightly. Soft drinks are an undisputed contributor to obesity, according to nutritionists.
Chocolate milk has far outsold plain milk, as well as other flavored milks and low-fat milk, in its new format. Milk industry executives are calling the new trend a "gold mine."
McDonald’s, Wendy’s, Subway, and Burger King are among the chains making the move.
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http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48169
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